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Andrew Briggs Named VP Marketing & Product Management at Yokohama Tire

| October 19, 2017

Andrew Briggs

Yokohama Tire Corporation (YTC) announced that Andrew Briggs has been promoted to the newly created position of vice president of marketing & product management.

Briggs, who will report to Jeff Barna, YTC’s COO, replaces Fred Koplin, senior director of marketing and motorsports, who has retired after 12 years with YTC. Briggs has been with Yokohama for 14 years. He joined YTC in 2003 and has held several positions including account manager, senior manager of motorsports, and senior director of marketing, product planning and motorsports. Briggs was promoted to senior director of tire business and product planning in 2015.

Briggs earned his MBA from University of California, Irvine and has a degree in Business Administration with an emphasis in Marketing from California State University, Long Beach.

 

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Category: General Update, News, People

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