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New Cooper Discoverer True North Tire for Winter Weather

| November 1, 2017

Discoverer True North

With winter around the corner, from snow to slush and over cold winter roads, Cooper Tire is preparing drivers for smooth highway commutes through winter weather with the launch of the all new Cooper Discoverer True North.

Here’s what’s special: The Discoverer True North offers top performance and reliability and is designed to provide the ideal combination of control and handling for confident winter driving.

It is engineered to maintain a tight grip to the road in cold weather conditions. The tire features a pliable tread compound that remains flexible when the temperature drops, offering supreme control, while maintaining a smooth, quiet and comfortable ride.

“The Discoverer True North is a tire that’s made to perform, doesn’t give up touring tire responsiveness for great winter grip and ensures drivers’ have confidence on the road through the unpredictable weather conditions that come with winter driving,” said Scott Jamieson, Cooper’s Director of Product Management for North America.

The tire has earned Cooper’s Weather-Master certification. “This means the Discoverer True North offers superior performance in winter driving conditions while maintaining a quiet, comfortable ride and maximum control,” Jamieson added.

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Category: General Update, News, Wheels & Tires

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