Daimler Trucks Debuts Truck Bucks Loyalty Program
Daimler Trucks North America (DTNA) has debuted a new customer loyalty program for owner-operators and small fleets called Truck Bucks.
The new initiative is designed to reward customers with discounts on select products and service at Freightliner, Western Star, Detroit and Thomas Built Buses service locations.
“Truck Bucks is a great opportunity for us to reward our customers for their loyalty to the DTNA network,” explains Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America.
“We recognize that today owner-operators and small fleets have a lot of options for parts and service. They are very conscious of total cost of ownership,” added Biggs. “Truck Bucks is an example of our commitment to put the customer first.”
More info at: www.mytruckbucks.com
Category: Featured, General Update, Management
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