DealerSocket Appoints Gary Ito CFO

DealerSocket,  a leading provider of innovative software for auto dealers, has appointed Gary Ito as CFO.

Over the course of his 30-year career, Ito has worked at several global software and technology organizations, including both public companies and private equity-owned companies. Most recently, he was the chief financial officer of Outmatch, a predictive analytics software organization focused on helping companies hire better talent and develop their employees. Prior to Outmatch, he led finance and operations at SAP Ariba and was also the CFO of Quadrem. Ito began his career at Nortel where he held a variety of finance and management positions in both North America and Asia for over 18 years.

“Gary’s extensive background and proven track record will be incredibly valuable to our company’s success,” said Sejal Pietrzak, president and CEO of DealerSocket. “His experience at several growing software companies, where he was instrumental in providing the finance vision, strategy, and leadership, will be a huge asset to DealerSocket as we continue to grow and further our mission to drive the future of automotive.”

Ito will lead DealerSocket’s finance and accounting teams focused on driving revenue growth and expansion. He will also lead the vendor management organization and expand the company’s partnerships through the DealerSocket Certified Partner Program. Ito will also work closely with the leadership team to identify new revenue opportunities, including leading the company’s mergers and acquisitions.

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