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Enterprise Truck Pursues Aggressive Growth Strategy

| February 6, 2018

Enterprise Truck

Enterprise Trucks is thinking big — and expansive. As part of its ongoing expansion  Enterprise Truck Rental has opened more than a dozen locations across the United States in the past six months.

These include new Enterprise Rental offices in California, Florida, Georgia, Illinois, Kansas, Kentucky, Nevada, Ohio, Tennessee, Texas and Virginia.
Today, the company more than 300 locations, up from 100 in 2007.

The new location openings are part of a broader growth strategy to increase Enterprise Truck Rental’s presence in North America, particularly in heavily trafficked areas. In 2017 alone, Enterprise Truck Rental opened a total of 40 U.S. locations.

“We are actively looking at expanding our business in areas of increasing commercial growth and consumer demand,” said Frank Thurman, Corporate Vice President of Enterprise Truck Rental. “Our goal is to continuously identify ways to meet customers’ transportation needs, and these new locations are just another way for us to do that.”

Enterprise first began renting commercial trucks in 1999 and, in response to customer demand, started offering truck rentals for personal use a decade later. In 2016, Enterprise Truck Rental began offering tow-capable pickup trucks for personal use – also in response to customer demand. Today, rentals for personal use account for 20 percent of Enterprise Truck Rental’s business.

Enterprise also recently announced the launch of a telematics product as an optional feature of the overall Enterprise Truck Rental offering in the U.S. and Canada. It is designed to allow customers to experience the benefits of telematics without purchasing their own devices or committing to a telematics contract.

Powered by Geotab, a global leader in telematics, Enterprise Telematics helps businesses run their fleets more efficiently and monitor vehicle and driver performance data in real time, increasing opportunities to improve vehicle safety and reduce costs.

Category: General Update, News

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