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Ford Buys Scooter Company for First-Last Mile Solution

| November 8, 2018

Spin

Ford Smart Mobility, LLC has acquired Spin, a San Francisco-based electric scooter-sharing company that provides customers an alternative for first- and last-mile transportation

The acquisition of Spin is the latest strategic move by Ford in the mobility space, as the company builds a mobility portfolio to help customers get places more easily, more quickly and less expensively

From a broader perspective, scooters allow cities to offer an equitable last-mile solution to their residents thanks to their relative affordability. Combined with ease of use and electrified power, scooters can also help reduce urban traffic congestion, parking limitations and pollution

The initiative shows Ford transitioning from a car and truck company to accelerate efforts to provide micro-mobility solutions. Spin is a dockless electric scooter sharing company based in San Francisco and a leading micro-mobility service provider, with operations in 13 cities and campuses across the U.S.

Spin is committed to working hand-in-hand with cities and universities to implement micro-mobility solutions responsibly, safely and sustainably as they expand their operations. They do not launch without permission; they share usage data with cities; and they work with local officials and university campuses to design educational tools around parking and riding rules. This approach aligns well with our values at Ford and with our aspiration to be the world’s most trusted company.

 

Category: Featured, General Update, News

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