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Generation Z to Reshape Transportation Industry

| December 29, 2014

Generation Z to Reshape Transportation Industry

According to a new trends report from Ford, members of Generation Z – considered the first global generation – are key players in today’s technology-driven culture and will play a major role in how the next wave of transportation options emerge.

These youngest consumers, the oldest of whom are in their teens, already are inspiring attitudes and behaviors among consumers of all ages to enact change for the good

According to Ford, “growing excitement among consumers is expected to drive change in 2015 and beyond” as consumers are motivated to buck conventions and set new standards, to reject the stigma of failure, and to embrace new forms of mobility that enable more freedom and creativity.

In contrast to Millennials,  the Gen Z consumers are “considered much more connected and aware of the options available to them.”  They are the global go-getters.

The 10 trends Ford expects to influence consumers and brands in 2015 and beyond include:

  1. Make Way for Gen Z: With considerable pressure and high expectations, Gen Z’s mantra is simple: “Good things come to those who act.”
  2. Rally for Renegades and Rebels: Society has always loved risk takers, but the marketplace has never been more receptive to those who push boundaries and break molds.
  3. Flaunting Failure: The stigma of failure is quickly eroding; in an era of constant change, the only true failure is a failure to try, to improve, to evolve.
  4. Carryless Movement: Today’s consumers don’t want to carry things and, increasingly, don’t need to. New technologies such as wearable gadgets and smartphone apps are transforming the mechanics of how consumers pay for goods and services, how and where marketers reach their customers, and who people trust with their most valuable information.
  5. No Strings Attached: In a world where innovation moves so rapidly, no one wants to be left behind with a product that has become outdated or obsolete. The result is an emerging a la carte mentality that trumpets access over ownership.
  6. Expanding Next of Kin: As traditional families and communities become less the norm, the concept of family is adapting, expanding and evolving in a most personal fashion.
  7. Give and Take of Privacy: Privacy has become a delicate balancing act, and there is a trade-off between information consumers are willing to share and the benefits they receive in exchange.
  8. Elusive Health: A decentralized effort to inform consumers about healthier lifestyle habits has led to confusion and a global population getting fatter and sicker. Consumers need a clear signal amid the noise to translate the information into action.
  9. Escape Artist: In today’s 24/7 culture, the desire to get away mentally and physically remains compelling. People are increasingly seeking out immersive adventures, elevating escapism to a fine art.
  10. Many Faces of Mobility: In an age of constant innovation, mobility is outpacing the definition of the word as the concepts of transportation and communication converge.

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Category: Featured, General Update

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