GPS Insight Announces New Partner Ecosystem

The Ecosystem provides a fresh approach to partnerships and interconnected technologies

GPS Insight provider of fleet software to organizations with fleets of vehicles, trailers, and other mobile assets launched their new Partner Ecosystem. Ted Cole, the VP of Channel & Strategic Partnerships, introduces the program in support of market growth at GPS Insight. “Since joining the organization, my focus has been on driving the strategic investments in the channel infrastructure at GPS Insight. Since January 1st, we have significantly increased the number of channel resources that are foundational for scaling our programs while continuing to meet our partners’ expectations,” said Cole.

The Ecosystem

Ecosystems are replacing traditional channel programs worldwide. “In addition to the emerging marketplaces, vendors will evolve their programs past pyramid tiers and start looking at partners based on their skills around buyer types, sub-industries, geographies, sectors, segments, customer size, and the technology stack. Ecosystems will encourage partnering with other partners, as well as hyper-specialization among the millions of customer opportunities,” said Jay McBain, Principal Analyst – Channels, Partnerships, & Alliances for Forrester Research Inc.

The GPS Insight Ecosystem provides deeply integrated technologies to customers, providing essential functionality from all spectrums of fleet technology. What differentiates the GPS Insight channel program is the community of integration and partnership opportunities available for all business solution providers participating in the program. “The channel industry is changing, and we have to change with it,” said Cole. “The Ecosystem provides a fresh approach to partnerships and interconnected technologies. When partners choose to do business with GPS Insight, they are joining a community of technology providers they can leverage for their revenue growth and solution’s enhancement.”

The Ecosystem program offers many partnering opportunities that are flexible based on business objectives including reselling, providing referrals, white labeling, and software integrations.

Channel Growth at GPS Insight

The Ecosystem comes along with many developments to channel business at GPS Insight. “As an organization, we are evolving to support our partners more than ever before to achieve collective business growth, as one team. The Ecosystem is not just a marketplace; it’s part of what we do. We are successful when both our customers and partners are successful,” said Gary Fitzgerald, CEO of GPS Insight. Along with additional partnership opportunities, GPS Insight is expanding the channel team and resources, offering partners additional support, sales enablement, product training, streamlined order placement, and lead registration functionality.

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