New Tire from Michelin with EverGrip™ Technology Prolongs Grip When Worn

| January 14, 2014

Michelin Premier A/S tireMichelin has introduced its new MICHELIN® Premier® A/S tire with EverGrip™ technology, designed to provide drivers with exceptional levels of safety even as their tires wear down.

Here’s the secret:  The tire, available this spring,  combines hidden grooves that emerge as the tire wears down, expanding rain grooves that widen over time to continue to evacuate water and a unique rubber compound for increased wet grip.

“The MICHELIN Premier A/S tire represents a significant breakthrough in automotive safety,” said Scott Clark, chief operating officer of Michelin North America’s passenger and light truck tire division. “With our truly revolutionary advancements in tire technology, we are able to directly address the effects of tire wear on traction and have been able to break the traditional paradigm.”

Tires rely on grooves between the treads to evacuate water and maintain grip with the road. Until now, tires traditionally lost traction in wet conditions as the tread became worn and grooves lost depth decreasing the tire’s ability to funnel water away, increasing stopping distances and the chances of hydroplaning. Wet traction is particularly important for automotive safety because drivers are more than twice as likely to be in an accident on wet roads compared to dry roads.

Unlike conventional tires, the MICHELIN Premier A/S tire uses a revolutionary design with a unique set of features to prolong wet traction even as the tire becomes worn. The new result is to deliver a tire that  provides shorter stopping, hydroplaning resistance and increased grip when new and worn.

More info at: www.michelinman.com

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Category: General Update, Wheels & Tires

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