What Oregon Can Teach Other States About Safer Roads
LifeSaver and the Oregon Department of Transportation (ODOT) are trying to create safer roads, and others are starting to pay attention.
The two entities have announced DriveHealthy, a first-of-its-kind campaign to encourage Oregon drivers to put down their phones and drive without distractions. For real.
Officially launching on September 1, 2017, DriveHealthy will be powered by the LifeSaver platform, a Software as a Service (SaaS) solution that discourages the use of mobile phones while driving and uses telematics to score driver behavior.
DriveHealthy is a unique, competition-based campaign that will enable Oregon residents (either as individuals or groups) to measure the safety of their driving habits in relation to others. The LifeSaver platform automatically calculates safe driving scores for each individual and group, so that drivers and groups know how they compare with each other in driving distraction-free. The top scorers each month will be recognized on the DriveHealthy website and on social media. This 21st century approach for safer roads is already been met with overwhelming enthusiasm.
“We selected LifeSaver to power our DriveHealthy campaign because their product philosophy matches well with our goals of deterrence, accountability and competition,” said Tom Fuller, ODOT’s Communication Manager. “Their app automatically discourages phone use while driving, captures attempted usage and displays performance metrics on the user’s LifeSaver portal.”
“ODOT is demonstrating its leadership by addressing the distracted driving epidemic with a campaign that unites people through good-natured competition that will ultimately make Oregon’s roads much safer,” said Ted Chen, Co-Founder at LifeSaver. “The success of DriveHealthy could lay the groundwork for similar efforts in other states, which could have a dramatic impact on road safety across the United States.”
More here.
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