Nissan Motors is turning to social media to promote customer awareness and satisfaction with its new NV200 taxis. The core of its interactive marketing campaign is titled ‘#HailYes.’ The campaign, created by TBWA New York, centers on capturing New Yorkers’ opinions on the NV200 taxi’s unique features and encouraging them to give a #HailYes to the Nissan […]
Nissan’s focus on improving customer satisfaction is showing results, as indicated by the brand’s performance in the J.D. Power Sales Satisfaction Index (SSI) Study, released this week. Nissan now ranks 10th in sales satisfaction among mass market brands. Nissan’s improvement again outpaced the improvement industry average, rising 16 index points and four rank positions among […]
At the kickoff of Nissan 360, an industry showcase of Nissan’s global product and technology portfolio, the company announced it will offer a newly-developed Cummins V8 turbo diesel in its next-generation full-size pickup. Now in the latter stages of development and testing, the available Cummins 5.0L V8 Turbo Diesel engine has been optimized for the […]
