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Will Yellow Cab Fleet and Verizon Challenge Uber and Lyft?

| August 11, 2017

Will Yellow Cab Fleet and Verizon Challenge Uber and Lyft?

Ride-sharing monoliths Uber and Lyft may have some new competition.

The new entrant is Verizon, which has just announced a relationship with Columbus Yellow Cab to automate and streamline the cab reservation and payment process for its full fleet of cabs and drivers across Ohio.

Columbus Yellow Cab will use Verizon’s Share solution, designed to provide an easy entry to the sharing economy through IoT-enabled platform technology to support state-wide management of its growing fleet of vehicles.

Yellow Cab’s drivers, known as Driver Partners, will leverage Verizon’s Share Solution to more easily locate and rent available cabs, creating an on-demand, self-service approach to gaining access to vehicles. Normally, Driver Partners lease vehicles from Yellow Cab on a daily, weekly or longer basis, forcing Driver Partners to repeat basic administrative duties and adding wait times to passenger pickups. Verizon’s Share solutions are designed to save Yellow Cab’s drivers time and money by enabling fleet sharing city-wide.

The global drivers for this type of alliance are clear: Continued growth of ride sharing services and applications coupled with changing demographics and social preferences have encouraged cab companies, fleet managers and transportation providers to continue to innovate and stay competitive in the sharing economy – whether it’s bicycle sharing, last-mile commuting services, rental equipment or transportation on campuses or at events, the new sharing economy is here to stay.

Key drivers of the sharing economy are:

  • Changing demographics and social preferences, including on-demand and self-service expectations, less “ownership” and more sharing of assets.
  • Shift from ownership to “user-ship”, sharing is creating the start of a transformation in the way we think about supply and demand, but it’s also a part of a massive value shift underway. Instead of owning something, consumers are focused on the value they get from using it, leading to more renting and sharing and less buying.
  • New technology advancements have allowed for consumers using any device to access real-time information on door-to-door, multi-modal travel including pre-trip, in-trip and post-trip services from municipalities and vendors of all kinds.
  • New revenue opportunities: enterprises are realizing the value of implementing sharing solutions with benefits including new revenue streams, reduced operational expenses and an improved customer experience.

According to Mike Toto, Product Director of IoT Solutions at Verizon, “Our work with Columbus Yellow Cab is yet another example of a private fleet owner improving asset usage and customer satisfaction by providing a better, friendlier on-demand experience — one that they’ve come to expect in the new sharing economy. We’re seeing rental car companies, dealerships as well as public and private fleet owners in construction; recreation and even on university campuses implement similar solutions to stay ahead of the competition and provide services and experiences fit for the 21st century.”

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