1st CENTRAL and Cambridge Mobile Telematics Partner to Incentivize Safe Driving and Provide Crash Detection Technology

Program identifies dangerous events such as speeding, phone distraction, and harsh braking, and provides tips on how to reduce risky driving

1st CENTRAL, a leading provider of technology-enabled insurance services, and Cambridge Mobile Telematics (CMT), the world’s largest telematics service provider, have announced the launch of 1st CENTRAL Connect, a telematics-based insurance product that provides 1st CENTRAL customers with safe driving discounts at renewal and guidance on making a claim if it detects a crash. Those with higher scores can be offered significant discounts at renewal.

Unlike traditional black box devices that require an engineer, customers set up 1st CENTRAL Connect themselves by attaching a sensor to their windscreen and linking it to the app on their smartphone. The process takes less than five minutes.

“1st CENTRAL Connect uses technology to make people’s lives easier while encouraging safer driving through incentives like badges and discounts at renewal,” said Ben Tomasetti, Managing Director of 1st CENTRAL. “And, thanks to our crash detection feature, our customers know assistance is at hand if they need to make a claim.”

“We applaud 1st CENTRAL’s efforts to encourage their drivers to be safer,” said William Powers, CMT founder and CEO. “This is the future of connected insurance — helping people drive safer, rewarding them for it, and providing a smooth claims process if they’re in an accident.”

Beyond providing customers with safe driving discounts at renewal, 1st CENTRAL Connect gives customers driving feedback and delivers in-app incentives to improve. The program identifies dangerous events such as speeding, phone distraction, and harsh braking, and provides tips on how to reduce risky driving. Drivers can also review their overall driving score and share it with their family.

1st CENTRAL Connect also makes the claims process easier and faster for its customers. By leveraging digital data from the crash scene, 1st CENTRAL has developed a more effective and efficient claims process with faster decisions.

CMT’s AI-driven DriveWell® platform powers the 1st CENTRAL Connect program. The CMT platform fuses the data between IoT sensors and smartphones to create a unified experience — from saving driving discounts to digital claims — for 1st CENTRAL Connect customers.

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