New Campaign Stresses Road Safety

The Network of Employers for Traffic Safety (NETS) is calling on leaders of companies and organizations to adopt elements of road safety for all employees—not just business drivers— as a core component of the organization’s safety culture.

To advance the cause, NETS has launched a free comprehensive online tool kit to help initiate or strengthen employee safety programs by including road safety.

The stakes are high.

According to a recent report from the National Highway Traffic Safety Administration, the annual economic cost of crashes is $277 billion or nearly $900 for each person living in the U.S.

With nearly 50 percent of the U.S. population part of the workforce, extending road safety programs to all employees would make driving safer throughout the U.S. and lower the cost of crashes.

The 2014 Drive Safely Work Week (DSWW) tool kit, themed “Driving your safety culture home,” builds the case for executive leadership to adopt safe driving as a part of the corporate safety culture and provides low-cost steps to engage employees with a starting point focused on seat belts and mobile device use while driving.

The campaign was developed by NETS, a partnership of private-sector companies and the federal government, using the expertise of NETS’ member companies. NETS members collectively represent a fleet of more than 600,000 vehicles that travel in excess of 11 billion miles globally each year.

The free DSWW tool kit is available for download at: www.trafficsafety.org.

Category: General Update, Safety