GM Strategic Plan Stresses New Technologies, Growth and China

General Motors Co. (NYSE: GM) CEO Mary Barra and her executive leadership team recently outlined the company’s strategic plan at the company’s Milford Proving Ground.

GM’s strategic plan includes several major initiatives that the company anticipates will help it achieve 9- to 10-percent margins on an EBIT-adjusted basis by early next decade.

Lead in Product and Technology: In 2015, about 27 percent of GM’s global sales volume is expected to come from products new or refreshed within 18 months. That figure is expected to rise to 38 percent in 2016 and 2017, and reach 47 percent in 2019.

During the same time frame, GM plans to execute the world’s largest automotive deployment of 4G LTE high-speed mobile broadband, introduce vehicle-to-vehicle connectivity in the 2017 Cadillac CTS and launch a highly automated driving technology currently called Super Cruise, which allows for extended periods of hands-free driving on highways.

GM has also developed an innovative Mixed Material Body Structure that uses GM-patented welding technology and a combination of steel and aluminum stampings, castings and extrusions to deliver designs that are lightweight, use 20 percent fewer parts, have class-leading torsional stiffness and exhibit superior noise and vibration characteristics.

Additional elements include:

• Grow Cadillac
• Continue Growing in China
• Continue Growing GM Financial
• Deliver Core Operating Efficiencies
• Mid-decade Financial Targets

Category: General Update, Management