Bridgestone Americas Names TJ Higgins President of U.S. Tire Operations

Bridgestone Americas has announced that TJ Higgins has been named President, Consumer U.S. and Canada, for Bridgestone Americas Tire Operations effective Monday, Nov. 3.

Higgins brings more than 20 years of big brand consumer products marketing and strategic business experience to Bridgestone, leading product strategy and marketing for a number of recognizable brands and products.

Most recently, he served as the North America regional president for Pfizer Consumer Healthcare, and has held leadership roles at Merck and Vlasic throughout his career.

Higgins succeeds Gordon Knapp, who became Chief Operating Officer of Bridgestone Americas in March of this year. The arrival of a new president follows a series of innovative product introductions for the Bridgestone consumer tire business, including the company’s all-new DriveGuard run-flat tire line.

Higgins earned a bachelor’s degree in accounting from Lehigh University and an MBA from Harvard Business School.

Category: General Update, People