Honda Breaks Annual Auto Sales Record in U.S.

American Honda Motor has reported record Honda Division sales of 1,373,029 vehicles for 2014 as overall vehicle sales reached 1,540,872 units, the second-best result in company history and an increase of 1.0 percent for the year.

Further, the company’s light truck sales reached new monthly and annual records with December sales of 67,479 units, an increase of 6.2 percent, and total 2014 sales of 702,351 vehicles, up 1.5 percent.

Acura Division sales also gained strongly in December, posting a 13.1 percent gain on sales of 17,809 vehicles, helping push the division to its third best year since 2007.

The award-winning Accord and the all-new Fit led the Honda brand on the car side, while the new Honda CR-V re-asserted its leadership in the hottest segment in the industry, compact SUVs.

A few highlights:

• Accord alone accounted for 388,374 sales in 2014, while CR-V captured 335,019 for the year, a new all-time annual record, and Civic again surpassed the 300,000-unit mark.
• CR-V shattered its previous December and annual milestones, rising 12.6 percent in December on sales of 32,369 units, and 10.2 percent YTD on sales of 335,019.
• The new Fit continued its hot streak, with 6,450 vehicles sold in December for an increase of 39.7 percent as total Fit sales reached 59,340 units in 2014, an increase of 10.9 percent.
• Accord posted an annual increase of 5.9 percent on sales of 388,374 vehicles in 2014 while over 325,000 Civics were sold in 2014.
• The Honda Pilot surged 28.0 percent in December on sales of 11,479 units in a fast-paced truck market.
• The Acura Division reported total vehicle sales of 167,843 units in 2014, up 1.5 percent — the brand’s best year since 2007 – and third consecutive year of increased sales.
• Acura finished the year strongly with 17,809 new cars and truck sold in December for a total gain of 13.1 percent month-over-month.
• The Acura MDX and RDX combined for new all-time annual and all-time monthly sales records on combined year-to-date sales of 110,546 units, up 12.6 percent, and December sales of 11,919, up 10.7 percent.
• MDX rode a wave of popularity en route to best-ever sales of 65,603 units for 2014, up 23.7 percent versus 2013.
• RDX also set annual and monthly records, with total 2014 sales of 44,865, up 0.3 percent, and December sales of 5,156, up 22.3 percent for the month.

Tags: Honda Motors America

Category: Featured, General Update