Ford U.S. March Sales Down 3%, Fleet Sales Down 13%, Retails Sales Up

Ford Motor Company posted mixed results in March with U.S. sales of 235,929 total vehicles for the month, which represent a 3% decline compared to a year ago.

At the same time, retail sales up 1%, marking its best performance for that category since 2006. Conversely, Fleet sales were off 13%. The company noted that it “continues prioritizing retail sales to meet strong consumer demand, resulting in lower fleet and overall sales for the month.”

Retail demand for F-Series was strong, with March retail sales up 10 percent.

“Our retail performance was driven by gains across our utility van and truck lineups with strong consumer acceptance of the all-new F-150,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “We are especially pleased to post our best retail March sales performance in nine years, despite tight supply across our F-Series lineup.”

Transit, along with Transit Connect and E-Series provided a 42 percent increase in total Ford van sales with 20,821 vehicles sold in March.

This is Ford’s best March commercial van sales performance since 1994, and its best first-quarter sales performance since 1995. Explorer sales were up 17 percent, with sales of 20,765 vehicles in March.

This marks the best March sales results for America’s top-selling midsize SUV since 2005.

Mustang sales of 12,663 cars increased 36 percent – representing the pony car’s best March performance since 2007.

Lincoln retail sales rose 7 percent versus a year ago, as Lincoln MKC continues to build momentum for the luxury brand with sales topping 2,000 vehicles in March.

Navigator also contributed to the gains, posting a 47 percent increase compared to a year ago.

 

 

Category: Featured, General Update