Paul Edmonds to Lead Dealer Operations at TrueCar

TrueCar, Inc. (NASDAQ: TRUE) has announced that added automotive retail veteran Paul Edmonds has joined the company as senior vice president of dealer marketing and operations.

Edmonds comes to TrueCar from RiskIQ, an external threat Internet security company. Prior to that, he spent 15 years in various roles at AutoTrader.com and Trader Publishing Company. He joins TrueCar this month amid the company’s broad expansion of dealer support and services, including the addition of at least 100 field service consultants.

TrueCar in March launched the “Dealer Pledge” initiative to improve benefits of the service to dealers, as the company also overhauls its platform for consumers who count on TrueCar when searching for new and used vehicles. In his new role Edmonds will work to bridge the gap between the company’s consumer product and its dealer customers.

Edmonds held account management, sales and training positions at AutoTrader.com, and executive roles including vice president of sales operations and new business initiatives. He was a divisional vice president of sales for the company prior to joining San Francisco-based RiskIQ in December 2014.

Category: People