Volvo Trucks Celebrates 35 Years of Truck Design in North America
This year marks the 35th anniversary of Volvo’s introduction of the Integral Sleeper, the first North American conventional truck model to offer a modern, streamlined design and a fully integrated sleeper compartment.
Aerodynamic design directly affects fuel efficiency, reducing fuel costs for trucking companies, and reducing greenhouse gases. Environmental care has long been a Volvo core value, a position formalized at the 1972 United Nations Conference on the Human Environment, long before care for the environment became a trendy mainstream corporate aspiration.
“Pioneering innovations in design, fuel efficiency, driver productivity and safety have defined Volvo Trucks throughout our 90-year history,” said Magnus Koeck, Volvo Trucks North America vice president, marketing and brand management.
“We’re proud of our heritage and celebrate 35 years of aerodynamic design. With the Integral Sleeper model we truly introduced a new standard and all manufacturers quickly followed suit, a trend we continue to see today with automated manual transmissions, greater integration of connectivity services to help maximize uptime, and right-sizing of engines for improved fuel efficiency and weight savings.”
Category: General Update, News
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