ATW acquires BWise Manufacturing

 ATW plans to operate the BWise business as part of its Pro Grade business unit

ATW, North America’s provider of trailers, work trucks and related parts, recently announced the purchase of BWise Manufacturing, including the BWise and Bri-Mar trailer brands. The purchase will help extend ATW’s reach into the Northeast, while ATW’s purchasing and manufacturing scale, commercial capabilities and dealer tools will help continue to grow the BWise business.

“Bringing BWise into the ATW portfolio fundamentally strengthens both parties,” said ATW Pro Grade president Steve Courreges. “Our complementary brands, capabilities, and footprints will help us reinforce our mutual commitment to our customers: providing differentiated brands, products and business services that allow our partners to reach their full potential.”

The BWise and Bri-Mar brands will join Big Tex and PJ Trailers under the leadership of Steve Courreges. Brian Wise will remain in his role for a transition period and plans to serve in a broader strategic role within ATW.

“In ATW, we found a partner and sponsor with the resources and expertise to expand on what we’ve built in a way that moves us forward in our vision of what BWise can be,” said Brian Wise. “I appreciate their commitment not just to offering leading products and brands, but to the health and growth of their dealer partners. I’m excited to join the ATW team as we chart the road ahead for the trailer industry.”

Category: Cab, Trailer & Body New, Equipment, Featured, General Update, News