Cars.com Appoints Darren Haygood SVP Commercial Strategy
Cars.com has announced the appointment of Darren Haygood as the company’s senior vice president of commercial strategy, effective September 25, 2017.
Haygood most recently served as president and chief operating officer at Transparency AI. Previously, he was executive vice president at Dealer.com.
Prior to his roles at Transparency AI and Dealer.com, Haygood was the general manager at the Lokey Nissan dealership in Clearwater, Florida, from 2004-2007. He was also the director of e-commerce at Asbury Automotive Group, one of the largest, publicly traded, top 10 dealer groups in the country, from 2001-2004, and he served as regional marketing director at the Chrysler Corporation from 1997-2001.
Haygood has also served as featured speaker and contributor at automotive industry events in the US and Canada over the past several years.
“Darren is a recognized thought leader in the automotive industry with nearly 20 years of experience across multiple business channels,” said Alex Vetter, chief executive officer of Cars.com. “His depth of expertise in mobile attribution, automotive insights and intelligence has helped redefine digital marketing investment strategies for retail dealers in the space. ”
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