Carsharing on the Rise

“As an alternative or a supplement to personal vehicle ownership, carsharing provides drivers with a convenient and affordable personal transportation option,” says Lisa Jerram, senior research analyst with Navigant Research.

“If carsharing companies can achieve sufficient revenue per vehicle to create sustainable, profitable businesses, this market should enjoy sustained rapid growth well into the 2020s.”

Carsharing is also being driven by the arrival of a generation that has entered adult life in the Internet age, when services that substitute access for ownership are commonplace. The perception that owning a private automobile is a necessary step to adulthood has started to change, the study concludes. This new generation of consumers wants the ease and convenience of using an automobile, but is willing to give up a modicum of flexibility in exchange for shedding the burden of 24/7 ownership.

The report, “Carsharing Programs”, examines the evolution of carsharing services in regions around the world. The study examines the key drivers and barriers to continued expansion, as well as the societal benefits of carsharing. An Executive Summary of the report is available for free download on the Navigant Research website.

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