Chris Baer Named President of VIPAR Heavy Duty

VIPAR Heavy Duty has announced that Chris Baer has been named its new president.

Baer joined VIPAR Heavy Duty in January 2002 as director of program management and in November 2003 he was named vice president and a corporate officer. Baer was promoted to executive vice president of VIPAR Heavy Duty in November 2014.

Before joining VIPAR Heavy Duty, Baer was with Chicago Rawhide/SKF for 17 years in a variety of sales management roles, including director of automotive aftermarket sales. Baer has served as a member of the AWDA Young Executive Society (YES) committee and earned the Automotive Aftermarket Professional (AAP) designation from the University of the Aftermarket. He is a 2014 recipient of the Northwood University Automotive Aftermarket Management Education Award. Baer is a graduate of North Park University in Chicago.

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