Commercial Truck Trader Breaks Record with 2.5 Million Visits in January

Strategic Relationships Manager Terry Williams Elected Secretary of Used Truck Association

Commercial Truck Trader, the #1 truck and trailer marketplace, announced eight consecutive months of record-breaking traffic including 2.5 million site visits in January. That 18% year-over-year growth was accompanied by more than 54,000 phone and email leads in January, along with roughly 43,000 vehicle views and 900 vehicle detail page views per month for the average dealer.

Also in January, Commercial Truck Trader’s Terry Williams was elected Secretary and Convention Chair of the Used Truck Association (UTA). Williams joined Commercial Truck Trader in 2016 as Strategic Relationships Manager with responsibility for developing relationships at the manufacturer level with heavy-duty OEMs. He has served the industry for over 20 years, including previous positions with Volvo Trucks North America, The Truck Blue Book and Bruckner Truck Sales. 

“Our strong traffic and dealer lead numbers are a direct result of our ongoing investments in back-end technology that draws truck and trailer shoppers, keeps them engaged, and helps drive dealer inquiries. That includes a mobile app we introduced last year that delivers the market’s fastest mobile search results as well as the most accurate upfit information, thanks to the use of artificial intelligence,” said Amanda Ayala, Vice President, Commercial Truck Trader.

“Those achievements as well as Terry’s new position as UTA board secretary reflect our deep involvement in the industry along with our commitment to meeting the needs of both dealers and OEMs,” Ayala added. 

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