Commercial Truck Trader Debuts Visual-Based Search to Increase Dealer Leads

New Guided Search Reduces Search Time & Produces High Quality Leads with Highly Specific Matches

 Commercial Truck Trader, the leading marketplace for sellers of light, medium and heavy duty trucks and trailers, has introduced a new search option that uses visual images to help buyers quickly zero in on vehicles that match their specific requirements. The new guided search function dramatically reduces search time and has the potential to produce high quality leads for dealers.

While buyers can still search exclusively with traditional word-based filtering if desired, Commercial Truck Trader’s new search experience provides visual cues such as upfit illustrations that make it easier to identify units of interest by eliminating the trial-and-error process of finding the right keyword and filter combination. With this new approach:

•   Users begin by selecting either Type, Vocation or Class on the homepage, then choose from a grid of images under their chosen category. Type offers images of 27 vehicle types ranging from box, dump, pickup, garbage and tow trucks to tractors, vans and chassis cabs.   Vocation includes icons for 19 job categories such as plumber, landscaping and government/municipality. Class covers eight light, medium and heavy duty weight ranges with associated visuals.
•   Multiple visual filtering options can be added on any search results pages without starting over, making it possible to explore any number of combinations within a single search path. If a user selects Box Truck from the Type category on the homepage, for example, they can add Service Truck, Delivery/Moving and Class 4 from the guided search categories to enable more specific searches and continually refine the criteria without starting a new search. No other truck marketplace offers this ability.
•   Nearly two dozen traditional filter categories can still be applied on any search results page, allowing users to narrow the search by location, price, new or used, year, make, model and more.

“The easier you make it for buyers to search for the vehicle that fits their needs, the more likely it is that they will find and connect with the dealer who has the unit they’re looking for,” said Lori Stacy, CEO of Trader Interactive, parent company of Commercial Truck Trader. “By providing a new navigation strategy that streamlines the search process, our new visual-based guided search experience delivers strong new lead opportunities for our customers.”

The new search experience is available immediately at https://www.commercialtrucktrader.com.

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