Home » Consumers Increasing Embrace Online Car Shopping Says New Research

Consumers Increasing Embrace Online Car Shopping Says New Research

fleetnewsdaily | December 15, 2017

This holiday season, consumers shopping for a new car or truck may be looking online now more than ever.

According to a new research report, nearly half of Americans (47 percent) said they would be comfortable completing their purchase online—from research to financing—according to a new report from Chase Auto Finance.

The other half aren’t comfortable because they want to: test drive the vehicle before buying (76 percent) and they don’t believe they can negotiate online (47 percent).

“We know Americans spend significant time researching the make and model of their next vehicle purchase, but not necessarily the financing options,” said Mark O’Donovan, CEO of Chase Auto Finance. “That’s starting to shift, which is why we launched Chase Auto Direct last year.”

Here’s how the financing works: Chase Auto Direct—available through chase.com and on any device through the Chase Mobile app—is an online resource for people to research their next car or truck and apply for financing. Consumers can get an interest rate quote and use the payment calculator to research financing options online before heading to the dealership to test drive and finish the deal.

Category: General Update, News