Continental Supports Love’s ‘Thank a Driver’ Program
Give 100,000 Professional Drivers a Special Reward
Continental, one of the largest automotive technology suppliers and tire manufacturers in the world, is joining Love’s Travel Stops & Country Stores, the nation’s industry-leading travel stop network, and other sponsors to offer truck drivers a $5 e-coupon. The coupon can be used at any Love’s location for in-store purchases.
“This offer is a token of appreciation for the critical role professional truck drivers have played during the COVID-19 pandemic,” said Dave Frankenfield, vice president of marketing for Love’s. “Because of these drivers, vital goods are getting to families across the country. Thank you to our vendors for partnering with us and helping these heroes of the highway.”
“Continental is proud to demonstrate our support for professional truck drivers,” said Tom Fanning, Continental’s vice president of sales and marketing for commercial vehicle tires in the Americas region. “Our tires, retreads, and digital tire monitoring solutions help drivers get to their destinations safely every day. This program is another way that we can show our appreciation and solidarity.”
The “Thank a Driver” e-coupon is available to the first 100,000 drivers for redemption through June 16 via the Love’s Connect mobile app.
Here’s how drivers can redeem the $5 coupon:
- Access or download the Love’s Connect app.
- Add their My Love Rewards account to the app.
- Add the deal to their account in Mobile Deals.
- Scan the app or swipe their loyalty card to save $5 on any qualifying transaction. Tobacco, alcohol, fuel and lottery transactions are not eligible.
Sponsors include Love’s, Chevron Delo, Continental, Hankook Tire, Tuffy Manufacturing, Cargill, International Truck and Rush Truck Centers.
The Love’s Connect offer is the latest effort Love’s has taken to help drivers during the pandemic. The company announced March 31 that it is assuring professional drivers in the My Love Rewards program will keep their March loyalty status through May even if they fell short of their fuel gallon goal. My Love Rewards members have access to free drinks, free showers and points they can spend on meals and other essential items. To sign up, drivers can visit https://www.loves.com/en/my-love-rewards.
Love’s also announced a $100,000 donation to the St. Christopher Truckers Development and Relief Fund on April 9 to help professional drivers who can’t work due to illness or injury.
Continental develops pioneering technologies to make commercial fleets safer, more efficient, and more connected. With innovative tire technology and digital fleet solutions, Continental optimizes tire lifecycle management to deliver the Lowest Overall Driving Cost to fleets and become the preferred partner to our independent tire dealers. Continental is currently one of the five largest brands in medium/heavy truck tires in the U.S. by market share.
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