Cooper Tire Announces Leadership Appointments

Cooper Tire & Rubber Company (NYSE: CTB) has announced two international leadership appointments.

Luis Ceneviz, Senior Vice President & Managing Director-Europe and Latin America, has been promoted to the position of Senior Vice President and President, International. In this role, he has oversight of operations in Europe, Latin America and Asia effective Oct.1.

Alan Yang has been named Vice President & General Manager-Asia effective immediately. His appointment coincides with the planned retirement of Allen Tsaur, who has been with Cooper for 11 years, most recently serving as Senior Vice President & General Manager-Asia. Tsaur’s retirement will be effective Oct. 1. He is credited with leading the growth of the Asia business into a thriving enterprise with an extensive original equipment (OE) business.

Ceneviz has nearly 40 years of tire industry experience, including global leadership roles at Cooper over the past three years, as well as 28 years at Goodyear Tire & Rubber Company, among other executive positions. He has lived and worked in locations around the globe.

Ceneviz holds numerous educational degrees including production-mechanical engineer and safety engineer degrees from the Universidade Metodista de Piracicaba in Brazil, as well as Master of Business Administration degrees in international business from Ecole Nationale de Ponts Et Chaussess de Paris in Buenos Aires, and strategic management from the Universidad de Belgrano in Buenos Aires. He also earned a doctorate in management from the Indian Institute of Technology in New Delhi.

Yang has significant tire industry and global leadership experience, including time at Cooper earlier in his career, serving first as National Sales Director (China) and then as Vice President & General Manager of China Operations, focused primarily on sales and marketing. Most recently, Yang was the Chief Operating Officer of China National Rubber Company (a unit of ChemChina) and led that company’s tire business, including the integration of the Pirelli and Prometeon businesses. Prior to that, he was the Chief Executive Officer of China National Chemical Environment Company (a unit of ChemChina). Yang holds a bachelor’s degree in engineering from Inner Mongolia University of Technology.

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