Cooper Tire Partners to Expand Sales and Service Centers in China

With China poised to become the world’s largest tire market by 2017, the Cooper Tire & Rubber Company (NYSE: CTB) is expanding its presence in the region.

Over the past eight months, the company and local dealer partners have opened four Cooper Superfeel Centers in Shanghai, Beijing, Shandong, and Chengdu, and Cooper plans to team with additional dealers to open two more Superfeel Centers in China before the end of this year.

Cooper Superfeel Centers, which range from 3,000 to 5,000 square feet, offer an array of tires for passenger cars, SUVs and other vehicle. In addition, the Cooper Superfeel Centers offer a host of tire related services including alignment, balancing, and tire repair.

Noted Cooper Chief Operating Officer Brad Hughes, “The nature of the market and the explosive growth in vehicle ownership in China provide an opportunity for Cooper to team with dealers to build upon our already respected brand in the region with a new retail tire sales and service experience that is an enhancement over what exists today. We’ve invested in the Cooper Superfeel Center concept to stand out in the marketplace and gain acceptance for our brand among consumers, many of whom are buying their first cars.”

The Cooper Superfeel Center in Shanghai was the first to open in November 2014 and was followed by the Shandong location in January of this year, the Beijing site in March, and the Chengdu site this month. Future sites in 2015 include Inner Mongolia and Baoding.

Category: Featured, General Update, Wheels & Tires