Daimler Targets Growth in China with Daimler Trucks and Buses China Ltd.
Daimler has significantly strengthened its commercial vehicle business in China with the newly established entity “Daimler Trucks and Buses China Ltd.”
According to company officials, it will provide a solid framework for future expansion of the existing truck business and continuously broaden the product portfolio.
The entity has already obtained its business license from the Chinese authorities. In his function as President and CEO of DTBC, Robert Veit, hitherto Executive Vice President Daimler Trucks China, will directly report to Hubertus Troska, responsible for China on the Daimler Board of Management. The structural independence will enable DTBC to increase its focus on the specific needs of customers of commercial vehicles. At the same time, integrating the bus business will create room for exploring new business opportunities.
“We continue the structural realignment of our business in China with our newly established entity ‘Daimler Trucks and Buses’”, says Hubertus Troska. “The new commercial vehicle entity is another milestone for Daimler in China and highlights our long-term commitment to the world’s largest vehicle market, which promises to offer enormous potential in the future as well.”
Expansion of existing business
“DTBC will provide a solid framework for future expansion of the existing truck business and continuously broaden our range of products, for instance in the bus segment”, explains Robert Veit, President and CEO of DTBC. “With a challenging truck market in China, the establishment of the company is very timely as DTBC will enhance more strategic planning, higher efficiencies, closer collaboration with partners, and faster response to customers.”
The new organization is based on the existing achievments and success of Daimler Trucks in China, with sales of more than 6,100 in 2012. For the sixth year in a row, Mercedes-Benz holds the market lead in the premium segment for imported trucks among European competitors. Strengthening this position in a sustainable way, DTBC will enlarge additional offers such as financing, fleet management as well as FleetBoard telematics solutions, thus supporting customers in the management of their total cost of ownership.
Category: Featured, General Update, Transit News, Vehicles
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