Daimler Trucks N.A. Names Richard Howard SVP Marketing
Daimler Trucks North America has named Richard Howard senior vice president Marketing effective April 1, 2014, succeeding Mark Lampert, who will continue in the role until his retirement on March 31st.
As Daimler Trucks North America’s senior vice president of sales and marketing, Mark Lampert was responsible for the development of sales and marketing for Freightliner Trucks, the Detroit™ components brand of on-highway engines, axles and transmissions and the company’s proprietary components sales. Additionally, he had oversight of the company’s used truck operations as well as export sales.
“Daimler Trucks North America owes a huge debt of gratitude for Mark’s unwavering commitment to sales and marketing excellence,” said Martin Daum, president and CEO, Daimler Trucks North America. “
The SVP, Richard Howard, formerly served as Member of the Board of Management of Daimler Financial Services AG responsible for the Africa & Asia/Pacific region. Richard brings over 20 years of management experience to the senior vice president of sales and marketing position at Daimler Trucks North America.
His highly successful, diverse tenure with the company has included positions in Project Management, Marketing and Financial Services that have spanned the globe.
“Richard’s oversight of Daimler Truck Financial USA through the last economic downturn forged strong ties with Daimler Trucks North America’s customers and dealer network,” said Daum. “His decisive leadership, his personal style, and his depth of experience across the entire Daimler organization exemplify the skills and values required for exceptional leadership.”
Category: General Update, People
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