New E-Commerce Platform for Car Dealers from Fastlane
Dallas-based startup Fastlane has raised the bar for dealer-driven online car buying with the launch of its new e-commerce platform.
Here’s what’s cool: The new platform offers car dealers the ability to offer a personalized, branded online car buying experience, while providing customers with a start-to-finish purchasing process. Dealers use the platform to showcase their inventory, help their customers pick out the car they want, determine the value of their trade-in, and choose other purchase components such as financing, leasing, service contracts and insurance.
“Fastlane has taken online car-buying to the next level by giving consumers a convenient, and hassle-free way to pick out the car they want and complete their purchase transaction—while they gain an important relationship with a dealer,” said David Luce, Fastlane’s Vice President of Sales. “Fastlane offers dealers a way to personalize the online car buying experience to meet their customers’ needs, while enhancing the customers’ experience of buying a car from a dealership.”
The online checkout process helps dealers by getting their inventory—both new and pre-owned cars—sold online to prospective buyers so dealers can move product more quickly and efficiently. This means that potential customers can use Fastlane’s in-dealership checkout systems to shop for a car from the comfort of their own homes, which includes a mobile purchase order system for sales staff to help the customers select exactly the vehicle they want and work out the purchase details–in the showroom and even on a test drive.
“For well over a decade, the vast majority of car buyers have been starting their purchase process from an internet browser,” said Hall. “With companies such as Carvana and Tesla pioneering online-only car buying, there is even more evidence that online car buying is not the future automotive retailing—it is today,” said Brandon Hall, Fastlane’s CEO.
Millennials, in particular, have embraced online car buying. They are very comfortable using the online shopping process for large purchases such as a car and expect this type of experience from a car dealer.
“Fastlane’s greatest strength is that it transforms the buying process into an easy, efficient one while making it possible for dealer sales team members to spend their precious face time engaging with their customers,” explained Hall.
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
