Fifty Percent of Drivers Say Phone Access “Vital” While Driving
According to new study, nearly 50% of consumers consider it vital to have access to a phone in the vehicle and about 40% consider it vital to access apps such as navigation and music while in the vehicle.
The report, produced by IDC Manufacturing Insights, also found that:
- Three-quarters of respondents prefer to access in-vehicle services through their existing mobile device, maintaining their “digital identity”.
- The majority of consumers (two-thirds) would prefer their existing mobile service provider for emergency and other in-vehicle services, if given a choice.
- Thirty-five percent of consumers believe connected and emergency services should be included free with the vehicle, but 50% of consumers find $24-60 per year a reasonable price range to pay for the services.
“According to our study, most consumers find it vital to access the phone in the vehicle but also want to maintain their ‘digital identity’ by connecting their current device to the vehicle,” says Sheila Brennan, Program Manager for IDC Manufacturing Insights’ Connected Vehicle Strategies research.
“Therefore, automakers that have a strategy to provide consumers the ability to access their current device’s service through the vehicle, but also gain access to any OEM unique embedded services that come with the vehicle, will gain an advantage in the connected vehicle market.”
About IDC Manufacturing Insights
IDC Manufacturing Insights assists manufacturing businesses and IT leaders, as well as the suppliers who serve them in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. More information at: www.idc-mi.com.
Category: Driver Stuff, Featured, General Update
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
