Fluid Truck Closes $63 Million Series A Round Led by Bison Capital

Fluid Truck is a peer-to-peer truck sharing platform that offers 24/7 mobile access to a wide array of trucks, vans, and SUVs

Fluid Truck, the truck sharing platform for businesses, announced $63 million in Series A funding. The round was led by Bison Capital, with participation from Ingka Investments (part of Ingka Group, the main IKEA retailer), Sumitomo Corporation of Americas, and Fluid Vehicle Owners. Fluid Truck will use the new funding to continue investing in the platform, scale the engineering and operations teams, and accelerate launching dozens of new markets.

“Easy and affordable mobility is critical for the success of small and medium-sized businesses,” said Andreas Hildebrand, Partner at Bison Capital, and Fluid Truck board member. “Yet the prehistoric tools and models of traditional incumbents often make vehicle rental cumbersome. Fluid Truck’s easy-to-use app allows business owners to flexibly and affordably build their fleet, manage employee scheduling on-the-go, and safely operate with GPS tracking and roadside assistance. They’ve demonstrated their ability to successfully scale, and we’re thrilled to partner with the team as they grow and provide individuals and businesses with 24/7 mobile access to a wide array of trucks and vans.”

“We are delighted with this investment in Fluid Truck as this partnership is closely aligned with our zero emission customer delivery ambitions. Fluid Truck has an increasingly electrified delivery fleet across the U.S so this is another step in enabling IKEA Retail to provide last mile delivery services to our customers, continue to improve on our customer promise, while also reducing our environmental footprint. We are impressed with the company’s team, innovative mindset, revenue traction to date and their continued growth,” says Krister Mattsson, Managing Director of Ingka Investments.

Fluid delivers software and services that empower businesses to affordably and flexibly manage a fleet without the overhead. The Fluid Truck sharing platform offers 24/7 mobile access to a wide array of commercial trucks and vans available for pick-up in minutes.

“Fluid Truck is redefining mobility for small business owners,” said James Eberhard, founder and CEO of Fluid Truck. “We’re continuing to invest in building a powerful platform and diverse vehicle fleet to enable businesses to easily serve their customers and grow without breaking the bank.”

Major Company Milestones

• Launched as Fluid Market, a community item sharing platform in 2016.
• Rebranded to Fluid Truck, refining services to a business-focused truck sharing platform in early 2019 and expanding beyond Denver into Dallas and Los Angeles.
• In 2020, Fluid Truck grew by 6x in revenue and launched 9 new markets from coast to coast.

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