Ford SUV Sales Top Best Start in Company History

It’s another big selling season for Ford.  The company recorded 115,228 SUV sales at retail through the first two months of 2016, making for the best calendar year start for Ford SUVs in history – highlighted by a best-ever February.

The company notes that its performance is double the increases of the overall domestic SUV market.

Explorer sales rose 18 percent last month over February 2015. Explorer is Ford’s best-selling SUV with millennial buyers ages 25 to 34, and the best-selling midsize SUV with women – according to Ford.

Escape, coming off a record sales year in 2015, was up 14 percent through the first two months of 2016, while Edge sales jumped 56 percent.

The Ford Explorer is the most popular Ford SUV with millennial buyers ages 25 to 34, according to Ford analysis.

Spurred in part by Explorer’s appeal to millennials and women, sales of Ford SUVs are off to their best calendar year start in history, posting increases in January and February that are double the increases of the domestic SUV market.

Year-to-date, Ford SUVs posted a record 115,228 sales at retail – up 16 percent over last year. Last month – the company’s best-ever February for SUVs – sales were up 28 percent over 2015, fueled by double-digit percentage increases for all six Ford SUV nameplates.

Category: General Update, Vehicles