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Full-Sized Trucks Most Popular New Vehicles of 2013

fleetnewsdaily | December 27, 2013

Full-size trucks and vehicles from the Detroit big three automakers attracted the most attention from new car shoppers in 2013 according to AutoTrader.com,

In keeping with its established status as the best-selling vehicle in the U.S., the Ford F-150 retained its place as the most popular new vehicle on AutoTrader.com in 2013, followed by the Jeep Wrangler, Ram 1500, Ford Mustang and Chevrolet Silverado 1500.

“The full-size truck segment is historically the most popular vehicle segment on our site, but it grew this year to garner more than 20 percent share of shopper interest,” said Isabelle Helms, vice president of Research and Market Intelligence, AutoTrader.com. “We believe this is due to a combination of growth in the housing and construction sectors and the number of models that were all-new for the 2013 and 2014 model years.”

From a brand perspective, Ford had the most vehicles in the top 20 with six, including the year’s biggest mover, the Ford Fusion, which moved up 16 spots compared to 2012 to be the 16th most popular vehicle on the site. Chevrolet was next with four, including the all-new Silverado and Corvette. The Honda Accord and GMC Sierra also saw solid growth compared to 2012, up six and four spots in rank, respectively.

“The Ford Fusion was particularly dominant earlier in the year because the 2013 model was all-new,” Helms explained. “Corvette’s place on the list is a bit deceiving, because interest declined through most of the year as shoppers waited for the 2014 model, but once listings for the all-new vehicle were posted on the site interest skyrocketed, and it was among the top three most popular vehicles on the site for the last three months of the year.”

About AutoTrader.com
Created in 1997, Atlanta-based AutoTrader.com is a major Internet automotive marketplace. As a leading resource for car shoppers and sellers, AutoTrader.com aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. AutoTrader.com, which also operates the AutoTraderClassics.com® auto marketing brand, is wholly owned by AutoTrader Group™. Additionally, AutoTrader Group owns Kelley Blue Book® (KBB.com). More information at: www.autotrader.com.