Goodyear Revamps Ways Consumers Purchase its Tires

The Goodyear Tire & Rubber company has launched Roll by Goodyear, a new tire-buying and installation experience, in the Washington, D.C. metro area next week. 

The concept is designed to make tire purchase and installation easier and give time back to consumers. With Roll, customers can shop for tires on their phone, tablet, desktop or in-person with the assistance of a Roll team member. To change their tires, consumers can drop off their keys at a Roll by Goodyear showroom and shop or run errands while their tires are changed, or they can schedule Roll to come to their location of choice and change their tires.

Shopping preferences have changed with consumers favoring convenience, efficiency and an ability to shop interchangeably online and in-store and Roll by Goodyear was designed with these needs in mind.

Here’s how it works:

• Guests start their shopping online at RollByGoodyear.com or in a showroom. Roll by Goodyear showrooms are located in vibrant lifestyle centers.
• Once tires are purchased either online or in-store, guests can pick from a handful of installation options. They can drop off their keys at a showroom and enjoy the nearby amenities or Roll by Goodyear will provide valet service that will pick up a guest’s vehicle from a location of their choice and bring it to back to wherever they are. People can also schedule a mobile installation van that will come to where they are and install their tires.
• The entire installation will be accompanied by real-time email or text status updates so no time is spent wondering when your vehicle will be ready.

Goodyear conducted significant pre-market testing for Roll and the results were extremely favorable across all demographics, particularly with millennials.

 

Category: General Update, News, Wheels & Tires