Nissan Taps Social Media to Promote New Fleet Taxi: NV200
Nissan Motors is turning to social media to promote customer awareness and satisfaction with its new NV200 taxis.
The core of its interactive marketing campaign is titled ‘#HailYes.’ The campaign, created by TBWA New York, centers on capturing New Yorkers’ opinions on the NV200 taxi’s unique features and encouraging them to give a #HailYes to the Nissan taxi.
According to Nissan, the campaign is intended to generate excitement for Manhattan’s newest and best taxi ever by empowering New York’s 20 million residents to give a #HailYes to such customer-friendly features as: USB charging,anti-fatigue driver’s seats, sky views of the city, reduced odors, improved leg room, more cargo space, passenger safety and other conveniences.
The #HailYes campaign will reach New Yorkers using a variety of channels to fuel the taxi conversation including TaxiTV – New York City’s in-taxi broadcast channel – Nissan’s digital channels including Facebook and Twitter, promoted social advertisements, media banner advertisements on notable web outlets and outdoor advertising near select New York City landmarks.
“Nissan’s #HailYes campaign will engage the more than 600,000 passengers that New York taxis transport every day, creating a conversation among New Yorkers about the city’s need for a better taxi experience,” said Jon Brancheau, vice president of marketing for Nissan North America. “But the solution for an improved taxi isn’t a pipe dream, it’s already here. The Nissan NV200 taxi is the first taxi designed and built expressly for New Yorkers with more custom content for riders and drivers than ever before. We’re confident they will agree by showing their support with a #HailYes for the NV200 every time they ride in a taxi.”
About NV200
The Nissan NV200 taxi features more content tailored specifically to the unique needs of metropolitan cab service than ever before. One of the Nissan NV200 taxi’s most dazzling design elements is the transparent roof that gives riders stunning views of city sights and skyscrapers. Other new features include:
- Ample room for four passengers and their luggage, offering substantial improvements over current and recently-unveiled taxi models
- Sliding doors with entry step and grab handles, providing easy entry and exit
- Opening side windows
- Independently-controlled, rear air conditioning
- Active carbon-lined headliner to help neutralize interior odors
- Overhead reading lights for passengers and floor lighting to help locate belongings
- Mobile charging ports for passengers, including a 12-volt electrical outlet and two USB ports
- Breathable, antimicrobial, environment-friendly, durable and easy-to-clean seat fabric, simulating the look and feel of leather
- Flat “no hump” passenger floor area for more comfortable ride
- Rollover curtain airbags for all occupants – the NV200 taxi is the first New York taxi to be crash-tested with taxi equipment installed, including the partition
The NV200 taxi is now on sale at select Nissan dealerships in the greater New York City area. Total manufacturer suggested retail price (MSRP) of the vehicle is approximately $29,700. More info at: http://www.nissan-global.com/EN/.
Category: Featured, General Update, Vehicles
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