Hyundai Opens Massive Building Showcasing Automotive Culture in South Korea

Hyundai Motors has opened a nearly 700,000 square foot showcase building,  Hyundai Motorstudio Goyang, making it the the largest center for automotive culture in South Korea.

Designed by Delugan Meissl Associated Architects and opened recently, it offers unique insights into the world of Hyundai.

The approach is defined by three characteristic elements: Landscape, Vertical Green and Shaped Sky.

These three design elements dominate the space of the Motor Studio without interfering with the panoramic view into the vast spatial unit. Within this simple and clear structure of openness and transparency the automobiles are presented from different perspectives – similar to an urban or natural landscape – where visitors can wander freely.

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