Irena Dmitry Named Director of MarCom at Driving Dynamics

Driving Dynamics Inc., a provider of advanced performance driver safety training and risk management services for fleet-based organizations throughout North America announced that Irena Dmitry has moved into the role of  director of marketing and communications, reporting to Art Liggio, president and CEO.

A seasoned B2B marketing professional with experience managing multi-channel traditional and digital marketing programs and more than 15 years in the fleet industry, Dmitry has been affiliated with Driving Dynamics since 2014 –providing marketing consultancy services to the business.

In her expanded director role she is responsible for translating the company’s business objectives into marketing strategies and tactics that build brand equity across existing and new markets, reinforce the value of Driving Dynamics’ services and grow market share and revenue for the company. She will spearhead all marketing and communications programs, including a new branding roll-out for the company.

“Irena and I have had a professional affiliation for close to two decades now. Throughout her career, she’s brought an entrepreneurial approach to marketing programs and has a progressive skill set that spans across a broad range of marketing and communications functions.” said Art Liggio, president and CEO. “Those qualities, combined with her knowledge of Driving Dynamics’ culture and services made her the right choice for the newly formed director position.”

Most recently Dmitry was an independent, senior marketing consultant. Among her key long-term clients was Pershing LLC. In her prior role, Irena served as senior manager of marketing and communications at The CEI Group, Inc. (CEI), a fleet accident and risk management business.

A native of Philadelphia, Pennsylvania, Irena earned a master’s degree in advertising, public relations and journalism from Temple University and holds a bachelor of science in marketing from Drexel University. She is a past committee member and elected chairperson of the Exhibit Advisory Committee for the Risk and Insurance Management Society and is a current member of both the American Marketing and eMarketing and Associations. Dmitry currently resides in Falls Township in Levittown Pennsylvania and is a member of an improvisational fusion-style dance troupe which performs at events throughout the Delaware Valley.

About Driving Dynamics Inc.

A leading provider of advanced performance driver safety training and fleet risk management services throughout North America, Driving Dynamics’ unique and highly effective approach to behind-the-wheel driver education, elearning, simulation-based training, and driver risk management has helped numerous fleet-based organizations achieve significant reductions in their crash rates. In 2017 it was named as top-20 safety and health company by Training Industry Inc.

More at: www.drivingdynamics.com.

 

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