Lytx and Emota Win Award for Video on Driver Safety Technology

Lytx™, a global leader in video-based driver safety technology, has received a silver “Addy” award from the San Diego Ad Club for its emotional and dramatic Destination video, conceived and produced by Emota, which depicts a truck driver’s quick actions to help a mother and child, in a passing car, avoid a head-on collision.

It’s both beautiful and intense.

The video, seen here, https://vimeo.com/112186944 underscores the importace of combining technology and coaching for professional drivers.

The video shows the incident captured by Lytx’s patented DriveCam Program®, and is enfineered to illustrate how coaching and positive behavior change effectively improves drivers’ skills and save lives.

“Our Destination video highlights the importance of road safety and offers an emotional example of how DriveCam helps bring drivers home safely to their families everyday,” said Kara Kerker, Executive Vice President and Chief Marketing Officer for Lytx.

DriveCam identifies and addresses the causes of risky driving behavior by capturing data from multiple technologies and sensors and combining it with predictive analytics to help our clients be safer on the roads every day. Sensors provide real-time feedback to the driver and risky driving behaviors are uploaded via the wireless network to the Company’s expert reviewers where they are analyzed, scored and posted to a secure website for driver coaching and improvement.

Category: Driver Stuff, General Update, Safety