Memphis Transit App with Uber Link Tests New Approach for Riders

TransLoc, a leading provider of transit technology, along with partners Uber and the Memphis Area Transit Authority (MATA), are launching a pilot of TransLoc Rider mobile app with Uber in Memphis.

The goal of the TransLoc Rider is to help people get to and from the bus stop with ease, making transit more accessible. The mobile app is designed to take the headache out of planning multi-modal trips by providing passengers with the best options.

One of the biggest barriers to taking public transportation for many is the distance to and from a stop. With TransLoc Rider, users enter their destination to get the best route, one that combines walking, transit and Uber. The app makes the experience seamless; it even hails and books the Uber from within the Rider app.

The pilot hopes to boost public transit usage and attract new riders to MATA.

“Technology is rapidly changing how we move through our communities,” said Doug Kaufman, CEO of TransLoc. “TransLoc Rider makes it effortless to combine multiple modes of transportation including both public transit and Uber.”

Noted Ron Garrison, CEO of MATA, “As technology advances, transit agencies must embrace it and find a way to make it effective for all customers.”

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