Mitsubishi Motors NA President Named 2018 Automotive News All-Star

Mitsubishi Motors North America, Inc. (MMNA)  announced that the company’s President and CEO, Fred Diaz, was named a 2018 Automotive News All-Star in the “U.S. Executive, Global Automaker” category.

Diaz was named President and CEO of MMNA in April of this year. Prior to his appointment in North America, Diaz worked at Mitsubishi Motors Corporation in Japan as General Manager, overseeing performance optimization of the global marketing and sales division. He is an auto industry veteran, bringing to the Mitsubishi team 29 years of sales, marketing and customer relations experience.

Diaz’s forward-focus for the brand lies heavily in ensuring the health and profitability of MMNA’s dealer network, driving sales growth, increasing awareness and exceeding customers’ expectations with their Mitsubishi. With the recent introductions of the Eclipse Cross and the Outlander PHEV sport-utility vehicles, the company is in its sixth year of consecutive sales growth. Mitsubishi is part of the world’s largest automotive Alliance with Nissan and Renault, which provides stability and synergies in key areas such as manufacturing efficiency and purchasing.

 

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