Mitsubishi Promotes Mark Chaffin to COO for North America

Mitsubishi Motors North America, Inc. announced that Mark Chaffin is their new Chief Operating Officer (COO), responsible for vehicle sales, dealer network, marketing, and public relations reporting to President and CEO, Fred Diaz.

“Mark will be instrumental in this time of growth and change for Mitsubishi Motors,” said Fred Diaz, President and Chief Executive Officer. “With nearly three decades of experience, I am confident he will help us achieve the business goals we have set for the organization.”

Chaffin started at MMNA in 2007 as the Director of Parts Operations where he successfully helped grow sales and improve operational efficiency in the business unit. In 2013 he was promoted to Vice President of Fixed Operations responsible for the reputation, efficiency and profitability of the Parts and Service department. Prior to joining MMNA, Chaffin worked for Mazda North America and Kia Motors America.

Chaffin’s appointment became effective on May 1, 2018. Don Swearingen will remain with MMNA in an advisory role until his previously announced retirement on June 1, 2018.

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