NADA Survey Ranks Shopping Preferences of New Truck Buyers
New-car and -truck buyers ranked Fuel Economy, Ownership Costs, Brand Perception, Safety and Vehicle Design as the five most important attributes considered when shopping for a vehicle, according to a recent survey by NADAguides.com.
Factors were scored on a scale from 0 to 100, with a higher score indicating greater importance. For SUV and truck buyers, ownership cost was the second most important purchase attribute with a score of 83, just one point behind fuel economy.
“The close proximity of these two factors resulted from the broad composition of SUV and truck respondents, which was comprised of consumers shopping for pickup trucks and SUVs of all sizes,” said Jonathan Banks, executive automotive analyst for the NADA Used Car Guide.
“Shoppers of small SUVs ranked Fuel Economy as their top concern and Ownership Costs as third, while shoppers for mid-size and large trucks ranked Ownership costs as their top concern and Fuel Economy third. Results indicate that larger truck shoppers want to maximize fuel economy, but they also understand that the added size required to support their household and recreational needs will result in higher gasoline costs. To compensate for this, buyers will look to reduce maintenance expenses and purchase dependable trucks with solid used value retention,” Banks added.
Truck shoppers, similar to car shoppers, rated Safety and Brand Perception as the third and fourth most important purchase considerations with rankings of 69 and 68, respectively. Vehicle Design and Versatility/Utility followed closely behind with respective scores of 65 and 63.
Brand Preference ranked fourth for truck shoppers overall, but was the No. 1 most important attribute for pickup shoppers who are loyal to specific brands in the pickup truck segment. With an average score of 58, Performance Capabilities was ranked seventh by truck shoppers, but pickup truck shoppers ranked Performance fourth. Luxury truck shoppers, just like luxury car shoppers, ranked Performance as the second most important purchase factor.
Incentive Availability received a score of 27 making it the least important purchase factor considered by truck buyers.
Through its Car Research Center (www.nadaguides.com/Cars/Research-Center), NADAguides.com provides tools that allow consumers to research new and used cars by comparing prices, fuel economy, warranty and other important purchase factors for multiple new or used vehicles side-by-side.
About NADAguides.com
NADAguides.com (www.nadaguides.com) is the largest publisher of the most market-reflective vehicle pricing and information available for automotive, classic cars, motorcycles, boats, RVs and manufactured homes. NADAguides.com offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces software, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is an alliance partner of the NADA Services Corporation.
Category: Featured, General Update
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