Navistar Makes SiriusXM Standard Equipment in Canada on International Trucks.
Long Haul drivers gain access to SiriusXM All Access comprehensive bundle of entertainment, sports and news programming available in the vehicle
SiriusXM Canada, one of the country’s leading audio entertainment company, today announced that SiriusXM radios are now standard equipment in Canada on International Truck’s entire collection of on-highway tractors – the LoneStar®, LT®Series and RH™ Series. Additionally, anyone purchasing one of these models will receive a three-month introductory subscription to SiriusXM All Access.
“Our trucks are our drivers’ homes while on the road, so providing comfort is a top priority for us,” said Jim Nachtman, Navistar heavy duty marketing director. “We’re proud to partner with SiriusXM to enhance the experience for our drivers by delivering news and entertainment without distraction.”
“Long-haul drivers are some of our most dedicated subscribers. Nobody but SiriusXM offers them coast to coast service featuring the variety of uninterrupted, easy access to music, sports, entertainment, news and more,” said Joe Verbrugge, EVP & GM, Emerging Business for SiriusXM. “International Truck boasts an impressive lineup of driver-centric heavy-duty trucks, and by working with them to make SiriusXM standard on their best-selling models we are making it easier than ever for more of their drivers to enjoy the benefit of SiriusXM in the cab.”
SiriusXM All Access has a goal to deliver the most comprehensive bundle of entertainment, sports and news programming available in the vehicle. It includes Howard Stern’s two exclusive channels, the Road Dog Trucking channel, commercial-free music from many genres, plus every NFL, MLB®, and NBA game, every NASCAR® race, NHL® games, PGA TOUR® coverage, college sports, some of the biggest names and brands in entertainment, news and comedy, and more.
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