New Online Advertising Platform for Automotive Dealers from Dominion

Dominion Dealer Solutions, which helps car dealers attract, retain, and service customers, has launched an online advertising platform for automotive dealers that markets a particular dealer’s inventory on Google’s search network.

The goal is to enable customers to find the precise vehicles they are searching for in the dealership’s inventory. The Dominion approach searches for customers currently in buying cycles and converts them to dealership prospects.

Dealers using the Platform receive fully-managed, campaign-based search marketing, pre-roll video display advertising and inventory-specific search marketing.

The essence is to generate better conversion rates and greater efficiencies for dealers.

John Reed, vice president of product strategy, added, “Rather than rely on third-party lead generation tools, dealers can use this platform to effectively manage targeted search, social and video platforms in a simple process.”

Category: Featured, General Update