New Online Cross-Platform Ad Program for Car Dealers from Cars.com
Cars.com has launched a new, online cross-platform advertising service to help Franchise dealerships influence new-car shopping decisions throughout the Cars.com site.
Called “Premier New,” the service allows dealerships to showcase their unique brand message, available inventory, special offers and dealership reviews through what it calls “marquee display ads” on Cars.com’s desktop and mobile properties.
“New–car shoppers do research across multiple devices for months leading up to purchase, and our latest offering provides an opportunity for select Franchise dealers to stay top of mind throughout that entire process,” said Barbara Mousigian, vice president of product at Cars.com.
“With Premier New, dealers can engage a targeted group of shoppers with a consistent message promoting both their dealership’s brand and inventory on every device shoppers use to decide on their next vehicle,” she added.
The service includes:
- Exclusive placement
- Mobile connectivity
- Special Offers integration
More info at: www.Cars.com
SOURCE Cars.com
CONTACT: Thomas Muellner, [email protected], 312.601.5635
Web Site: http://www.cars.com
Category: General Update, Management
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