New Vehicle Transaction Prices Up 2.4 Percent in August

According to the latest data, the estimated average transaction price (ATP) for light vehicles in the U.S. was $31,610 in August 2014, up $751 (2.4 percent) from August 2013 and down $125 (-0.4 percent) from July 2014.

Incentives seem to be a big driver of the trend. Estimates suggest that automaker incentive spending is now at $2,772 per vehicle.

According to John Krafcik, president of TrueCar, “GM is the poster child here, with their industry-leading average transaction price increase of 12.9% comfortably outpacing a modest incentive increase of 3.5%.”

Source: TrueCar

 

 

 

 

 

 

Source: TrueCar

Category: Featured, General Update